Are you wasting time on customers with low potential?
Are you struggling to convert your most valuable leads into customers?
Are you finding it difficult to balance transactional and consultative opportunities?
Do you want to grow your share of the wallet but don’t know how?
Is your sales force finding it hard to develop deep, trust-based relationships with customers?
3HORIZONS’ Way to Sales (W2S) provides structure, consistency and flair in your sales operations.
Whether you’re looking to exploit new opportunities or improve a struggling team, our Strategy Activation Formula™ gives you the training, digital toolkits, and insights to positively impact and transform your sales team’s performance.
W2S is an agile process that covers every step of your customer journey, helping you and your team to define the best route to market, increase customer engagement and ultimately achieve your sales target.
How does it work?
A series of workshops (digital and in-person) will bring together cross-functional agile teams from Product, Marketing and Sales to co-develop their sales strategy. We will deliver critical competencies including:
- Agile techniques and tools.
- Customer segmentation.
- Analysis of customer needs.
- Customer analytics.
- Consultative selling techniques.
Workshops are organized as sprints, through which participants design and develop campaigns, including content, media and tools, and immediately take these into testing.
W2S Digital Toolkits
An array of digital toolkits will be specially developed or integrated into your current enterprise system. We equip your sales managers and executives with an integrated, structured environment where they can monitor and coordinate their activity.
We cover and address the following areas:
- Lead generation and territory planning
- Internal and external communication
- Agile project management
- Opportunity qualification
- Opportunity validation
Data, Insights and Knowledge
We provide curated data and insights about your market and the competitive landscape all the way from international to local level.
We coach your team on how to monitor the pipeline’s progress collaboratively – helping them identify buying patterns as well as successful communication tactics for each customer segment and for every step of your buyers’ journey.
If the challenge is not something that can be quickly solved in-house, we draw on our pool of experts.
Our strategic advisory partnerships range from top business schools to leading industry experts – allowing us to cover both operational and methodological sales elements as well as industry specific-expertise.
Improved targeting with advanced marketing tools for more high-value leads in the pipeline.
Better identification and prioritisation of leads. Increased understanding of customer needs helping you address customer needs more accurately.
Shorter Sales Cycle
Better segmentation and targeting means that leads will convert faster, resulting in higher profitability.
Facilitated sharing of tools, systems and critical information, ensuring that all teams are aligned around global best practices.
Success is reinforced and made self-sustaining by levelling up performance across the whole sales force.
We create self-driving, agile teams that span multiple functions to deliver sales in each target territory.
W2S in numbers
£ of client opportunities
uncovered via our programme
engaged across Europe, the Middle-east and the USA
WHAT COMES NEXT
See our formula in action